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Publishing Q&A with Michelle Halket of Central Avenue Publishing
PopularSoda is pleased to present an interview with Michelle Halket, Creative Director of Central Avenue Publishing. Though she may have taken a roundabout path into the publishing world, there’s no...
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SHAPED Author Branding for Self-Published Authors
It can be frustrating to pick the perfect author photo or logo for your personal brand. We’ve outlined some branding principles using our SHAPED acrostic. Of course, there are tons of ways to...
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3 Serious Questions About Your Self-Promotion Strategy
Congratulations! Your ebook is finally out (or almost out). Now it’s time for a big marketing push. It should be easy compared to the odyssey of writing the book, right? Not so fast. We’ve...
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2012 Recap and 2013 Writing Resolutions
We’re a few days late with our year-end blog post (mostly because Lila has been sick since last year), but now we’re ready to share some stats, thank our supporters, and make some writing...
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What’s Coming Up This Year and How You Can Get Involved
First, we would like to apologize for not posting this previous Saturday as we announced during our New Year’s resolution post. Things have been exceptionally busy around the PopularSoda...
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Of Elves & Editors: Explaining Self-Publishing with Lord of the Rings
((A quick refresher on the story: The Dark Lord Sauron is searching for the One Ring of power. It’s currently held by Frodo, who sets out to destroy it in the fires of Mount Doom. He’s helped...
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